The story of apples is original TV Special branded content created for Discovery Media in collaboration with Consorzio Melinda. The chef Simone Rugiati takes us on a journey through the 4 seasons to discover the Val di Non and the most delicious apples in the world. Here there are perfect geographic characteristics to grow apples and Melinda has made the most of the local area and its people by combining innovation and tradition for years. The branded content was shown on Food Network Italia and made available online on Discovery Plus. At the same time we made another four secondary video formats that in the following weeks were shown on other channels in the Discovery group: Una mela al giorno on the Food Network, Dove la sostenibilità è di casa on HGTV, Le donne di Melinda on Real Time and Mordi e fuggi on Motor Trend.