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AMAZON

DRIVER HERO


Video Social

 

STRATEGY

The passion and willpower of Amazon couriers do not stop in the face of difficulties. Costantino came across a package destined for the women's section of the penitentiary institute of San Vittore where, unfortunately, no package can enter without a specific recipient and adequate security checks. That could have been the end of the story. However, after finishing his usual working day the driver decided to make one last attempt and, thanks to his tenacity managed to have it delivered to the inmates which was a special gift for them from a famous journalist and writer. Amazon asked us the best way to tell this heroic act of solidarity. Our proposal was to produce a video able to reconstruct what happened using the protagonists’ stories and capable of moving viewers. This is the result.


 

AMAZON

 

DRIVER HERO

Video Social