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AZIENDA TRASPORTI MILANESI

ATM UNCOVERED


The Docuseries

 

STRATEGY

As always, once a year the Azienda Trasporti Milanesi (ATM) opens the doors to its workshops, depots and offices to make them accessible to all those eager to discover the secrets of ATM efficiency. During the Pandemic this tradition was interrupted for the first time in many, many years.
This was the inspiration behind ATM Uncovered, the 5-part docuseries that provides an insight into the ATM world like never before. Each episode focuses on a specific theme, showing places that are usually inaccessible to the public and everything is told from the perspective of the people who work for the company.

The project was developed in collaboration with our affiliates Cabiria Brand Universe and Lifonti & Company. Together, we form The Story Group



 

AZIENDA TRASPORTI MILANESI

 

ATM UNCOVERED

The Docuseries