External video target region Campania



STRATEGY: Amazon is the Global partner of Napoli and the third most important sponsor of the team.  To tell everyone about this partnership in December 2022 Amazon started an external campaign on social media with local diffusion in the region of Campania. Several crews mobilised at the same time to make a video where the players Giovanni Simeone, Juan Jesus, Matteo Politano and Giacomo Raspadori were delivering packages directly to their fans. The success of the main video directed by Beppe Tufarulo shown on the Amazon YouTube channel was clearly shown by the 2.6 M views in six days, with an average view duration of 1 min 25 sec.