How could we talk about the participation of VELUX Italia at the MADE Expo, an important industry trade fair and also take the opportunity to convey all the values ??of the brand even online? Strategy and creativity are the two key elements. This is why we disguised ourselves as "VELUX STUDIOS" and filmed two live shows during the week-long fair with a social-centred format: the video, false myths and vox populi achieved unparalleled engagement both online and offline.