Five Italian residential projects became the focus of 5 branded content documentaries which talk about the role of zenithal light in homes, from a new point of view. Five real stories of families and designers and a tour of 5 Italian cities  with an observational approach to capture the essence of VELUX living. A multi-platform, cross-channel video strategy focusing on a double target group of architects and end consumers which caught the attention of the online press and   social media, with +160,000 video views and +40,000 visits to the specially created landing page: storie.velux.it/storiediluce