Prysmian Group believes in the power of diversity to create value for the company. Therefore promoting a multicultural work environment and encouraging the participation of women at every level of the company is essential. This is why we wanted to create a video experiment with an exceptional cast: Prysmian employees and their children. With a surprising result, the outcome of the experiment underlined how in the eyes of children there are no differences and how it is essential to make the most of them. The video was a great success inside the company which decided to transform the video into two 30" teasers to be used for a YouTube programmatic campaign dedicated to employer branding.