Social Content Factory has been the communication partner of Autogrill for many years. Autogrill asked us to create a format that would speak to and involve all its users (B2B and B2C) on social media talking about current issues relating to the frame of reference of the brand. The answer was a BREAKING NEWS format, a weekly informative video consisting of a series of news stories in a nutshell,  communicated with an engaging, personalised animated graphic design and was easy to manage in editorial terms.