2017-2019: an intense three years where we worked alongside Monte dei Paschi di Siena on the different editions of its roadshow, the important annual event organised by the bank to create a moment for the Managing Director and its 22,000 employees to meet and come into contact. With more than 20 video created for a total of 4 hours of original content in three years, for each edition we created a video programme with a high emotional impact to motivate and involve participants in the delicate restructuring and relaunch plan of the bank. Organisation of the meetings was carried out in collaboration with the other agencies in The Story Group.